The Balboa Theater

by E. "Doc" Smith on March 29, 2005

Gary Meyer has taken ownership of the Balboa and has done a terrific job building awareness around this gem of the outer Avenues. Visit the theater’s Web site to learn more. Gary puts out an email newsletter and has kindly allowed us to cull some Balboa facts from it:

The New Balboa (called that because of another Levin Theatre named the Balboa on Ocean Avenue) was designed by renowned architects James and Merritt Reid who designed the Cliff House, Fairmount Hotel, Spreckels Temple of Music in Golden Gate Park and numerous other theaters including the Alexandria and Fox Redwood City.

The Levin family had continuously operated the Balboa until February, 2001 when they asked Gary Meyer to take over operation of the cinema rather than close down due to the difficult competition from new megaplexes and changing film distribution patterns. Meyer, an original co-founder of Landmark Theatres and film consultant for the past 6 years, had many fond memories of seeing movies at the Balboa and decided to give it a try. Continuing the 76-year-old policy of playing second run engagements of quality movies in intriguing double feature combinations Meyer explained, “I just can’t let another old theater close. This is an incredible neighborhood of family restaurants and businesses and our audiences appreciate the personalized attention we provide.”

From 1926 through the late 1950s the Balboa changed programs 2-3 times a week. As the business changed, films showed longer in their first run engagements. Market Street was no longer the preferred first run exclusive engagement as movies tended to open around the bay area simultaneously. Our friend Jack Tillmany writes:

“In the mid-1960’s the theater was getting long engagements of popular films. A claim to fame was landing the first and exclusive neighborhood sub-run of Sound of Music, which had played an unbelievable 92 weeks Exclusive Roadshow Engagement at the United Artists on Market Street, opening on 18 March 1965, and closing 22 December 1966. The Balboa picked up the exclusive sub-run (at “popular prices”) and opened it on 25 December 1966 and ran it until 23 May 1967. Meanwhile, Doctor Zhivago was being unreeled for an almost equally incredible 66 weeks Exclusive RoadShow Engagement at the Orpheum from February 1966 until May 1967. (The SF record is Around the World in 80 Days which played 94 (yes 94) weeks at the Coronet.) When Zhivago closed at the Orpheum on 14 May 1967, the Balboa dropped Sound of Music (after a mere 21 weeks), and picked up Zhivago on 24 May 1967, and ran it for 30 (yes 30) more weeks, also at “popular” prices, closing on 19 December 1967. Put this all together, and you see that for one entire year, they only played two separate films. They sure don’t make them like that anymore.”

THE BEST OF YOUTH Part 1 opens Thursday, March 31.

The schedule for
Friday, April 1 – Thursday, April 7

#1 THE BEST OF YOUTH Part 1 – (12:15), 3:45, 7:30

#2 THE BEST OF YOUTH Part 2 (12:45) 4:15, 8:00

Each 3 hour part requires a separate admission

*****
Gene Wilder in Person – Monday, April 11

Gene Wilder will sign his new book, “Kiss Me Like a Stranger : My Search for Love and Art” in the Balboa lobby from 5:30- 7:00. Presented is association with City Arts & Lectures, Inc. and A Clean Well-Lighted Place for Books.

Young Frankenstein (3:35), 9:00
And
Willy Wonka & the Chocolate Factory (1:45) , 7:00

Friday, April 15
JACK McCOY SURF FILM FESTIVAL 7:00 AND 9:15
*****
THE REEL SAN FRANCISCO
A 4 week festival of movies set in San Francisco ranging from the silent era through contemporary independents’ works. With authors and filmmakers in person. For detailed information go to http://www.BalboaMovies.com ,or contact Gary Meyer at (510) 290-8224 or garymey@yahoo.com.

BALBOA THEATRE
3630 Balboa Street at 37th Avenue.
San Francisco, CA 94121
(415) 221-8184
http://www.BalboaMovies.com

Filed under: Arts & Entertainment