Beloved Farmers’ Market ‘Heart of the City’ Celebrates 30 Years Today!

by Kate Creps, Operations Manager on September 14, 2011

Heart of the City Farmers’ Market, located in the heart of San Francisco at the UN Plaza in the Civic Center on Wednesdays and Sundays – is celebrating thirty years today of bringing affordable, locally-grown produce from small farms to an inner-city, low-income community that lacks a grocery store.

We invite the community to join us for our 30th Anniversary Festival, held during market day on Wednesday, September 14 at San Francisco’s UN Plaza in the Civic Center (Market Street between 7th and 8th above the Civic Center BART station) from 9:00 a.m. to 4:00 p.m.

Event will feature: (1) Special discounts on our farmers’ fruits and vegetables at the height of the summer season; (2) Live music all day on stage; (3) Free face painting, balloon animals, hoola hooping; (4) Heart of the City Farmers’ Market history exhibit, “Heart of the City Trivia Game,” and “Heart of the City Scavenger Hunt” with free prizes; (5) Farm family biographies on every tent; and (6) Special guests UN Plaza Gift Gallery vendors.

“Thank You Farmers” Neighborhood Kids Art Contest – Kids who participated in the market’s “Healthy Heart of the City” Nutrition Education Workshop series use art to say thank you to farmers for 30 years of bringing food from their farms to this inner city community. Farmers will vote at the festival to determine three winners, who will receive a gift basket of produce and a $100 certificate to the market.

Local kids from after-school programs and affordable housing communities participated in Heart of the City Farmers’ Market “Healthy Heart of the City” workshop series to educate low-income youth and families about the important of incorporating locally-produced fruits and vegetables into a healthy diet.

Event map available here:

1:00pm Birthday Program on Stage will feature: A look back at 30 years of being farmer-run by market founders and City
officials. Reaffirming our commitment to the mid-market revitalization effort with remarks by Carolyn Diamond, Market Street Association Executive Director

Recognition of market’s successful EBT (food stamp) program and kick-off announcement of “Healthy Heart of the City Campaign,” our commitment to give back to the community through nutrition education outreach workshops, increasing access to and awareness of our EBT program and WIC benefits for families and seniors, and providing health information and resource distribution at the market through partnerships with local heath organizations.

PRESS WELCOME, press kits and interviews available. (30-year farmer Board Member, formerly-homeless neighborhood resident sweeper who has turned his life around with the help of his job keeping the market clean for visitors, and Market Manager who has been with the market 30 years.)

HEART OF THE CITY FARMERS’ MARKET, at San Francisco’s UN Plaza on Wednesdays and Sundays from 7am to 5pm, was created to bring high-quality and reasonably priced produce from small local farms to the heart of the San Francisco’s urban community, as well as to support and sustain CalifoWe are an independent non-profit that is run by its farmers, many of whom have been here for 30 years, with a mission to bring healthy food and nutrition education outreach to a “food desert” that lacks a grocery store. Over 75% of food stamps used at San Francisco farmers markets are used here.

To keep stall fees low so prices stay affordable for this low-income community, our market operates on a shoestring budget and we are fondly known as “The People’s Market” for our diversity and grassroots, family nature. Since the market’s first day 1981, we’ve been committed to our mission of helping to create a healthy Heart of the City.

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